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Marking the arrival of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, an exciting partnership is underway. Pokémon's creators alongside London's Natural History Museum will launch a pop-up shop featuring exclusive merchandise. Fans can look forward to offerings including stationery, plushes, and artwork that are drawing from the institution's theme. The big draw, however, will be a limited-edition Pikachu card, offered as a free bonus for the pop-up. The store will operate both the physical location to its web counterpart between late January and mid-April.

Pokécology Behind the Collaboration

Pokécology: An Illustrated Guide to Pokémon Ecology represents a much-awaited tome filled with beautiful artwork depicting creatures in their wild environments. It's essentially is the kind of research an in-world scientist could produce after trainers submit their data, alternatively a naturalist's journal could have sketched had the Galapagos teemed with flying-types instead of birds. A key appeal lies in the book's scholarly treatment, treating Pokémon as a legitimate scientific inquiry. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in animal behavior and ecology.

Why This Promo Card Different

It is common to issue to release promos for major tournaments and brand collaborations. Many such collector items often feature the famous electric rodent who serves as the series face. What distinguishes this latest museum card however, is the distinctly bigger size. Although precise specs have not been immediately shared, its distribution is guaranteed to be highly restricted, with customers able to get only a single card per purchase.

Curbing Reseller Activity

According to an official statement, a portion of the merchandise may also be available outside the institution itself. However, a wider release is slated for specific stores within the UK. Critically, fans cannot acquire this promo via the official web shop. Although speculator demand is a given, it appears they're going to have trouble stockpiling large numbers on this occasion. For those feeling left out, there is the upcoming Pokémon Fossil exhibit coming to Chicago in the coming months.

"Every penny from purchases from the museum store and its online store, which covers Pokémon products, go toward the Natural History Museum’s charitable mission. This includes the research of 400 scientists who are conducting studies and finding solutions to the planetary emergency," the statement says.